Dear Coach, Manager or Leader,

In 1984 I began an exhaustive, 24 year study of what it takes to develop world-class mental toughness. I had invested 13 years preparing myself for a career as a professional tennis player, but failed to make it higher than the top 500 players in the world. Even though I won 57 junior titles, secured a position on one of the best college teams in the NCAA, and was drafted by Team Yugoslavia after college, my skills weren’t strong enough to make a living among the best players in the world.

“The truth is I was never a great tennis player…but there were times I touched greatness…which made me believe achieving greatness was possible.”

My problem was inconsistency in performance. Some days I could compete with anyone and other days I couldn’t. I knew my problem was mental toughness and I would have to figure it out myself—and fast—while I was still young enough to make it.

“It took me 4 years. By then I was too old to catch my competitors…so I created a new dream of becoming a world-class mental toughness coach.”

That was over 20 years ago, and since then I’ve had the privilege of coaching world-class athletes, entrepreneurs, and some of the largest sales forces in the Fortune 500. Corporate giants like Johnson & Johnson, Toyota, Harrah’s, GlaxoSmithKline, Procter & Gamble and others have paid me handsomely to help their teams sell more through mental toughness training. In 2005, I wrote a book called 177 Mental Toughness Secrets of the World Class, which sold over 100,000 copies worldwide.

“What I didn’t know was that coaches around the world would use the book as a coaching template…which is NOT what it was designed for.”

There’s much more to being a million dollar mental toughness coach than teaching information. I call it the mental toughness process. It’s a series of coaching strategies and critical thinking questions. When you combine this with the content of the 177 Mental Toughness Secrets book, you have the tools it takes to build champions.

“This is the system I’ve used to earn millions as a mental toughness speaker, author and coach…and it’s never been available to other coaches…until now.”

My new book, COACHING 177 Mental Toughness Secrets of the World Class, makes the coaching system complete.

 

Here’s what’s in it:

1,062 Critical Thinking Questions—531 designed to “shock” your toughest performers…and 531 designed for more sensitive personality types.

531 Middle Class Beliefs that hold people back…and 531 World Class Beliefs that allow performers to write their own ticket.

The book also contains my personal thoughts and strategies around how to coach each mental toughness secret…as well as how to handle the toughest of students.

“I put 24 years of mental toughness coaching experience in this 550 page book. And you can purchase the e-book edition for only $37”

My middle class thinking friends and associates have been harassing me about writing this book since I started it 2 years ago. They say I’m crazy to reveal the system it took me over 20 years to develop. The same people (along with a few major New York Publishers) said I was naive to recommend 84 outside resources in my first book, which included other experts, speakers, authors, books, CD’s, seminars, websites, etc. One major publisher refused to publish the book unless all the recommended resources were eliminated. While I understood their point, it’s the very essence of fear and scarcity-based middle-class thinking. World-class thinking says if you trust me enough to buy my book, I should give you my very best advice, which includes studying other experts. After all, I’m only one expert in the field. Why not expose yourself to all of them and make your own conclusions? The bottom line is I ignored their middle-class advice.

“I’ve held nothing back in this book. This is the exact information I coach corporate sales teams with everyday. It’s the exact coaching strategies I’ve built my entire career on. You can literally get this book and be coaching the mental toughness process in a couple of days.”

		**** PLEASE READ THIS****
		Since this is a ‘companion’ coaching book based on the original, you’ll need a copy of the 177 Mental Toughness Secrets of the World Class. (If you don’t have it already.)
		You can buy it at www.mentaltoughnesssecrets.com

 

I’ve received thousands of emails from people who purchased the 177 Mental Toughness Secrets of the World Class saying how much they liked the easy to read format. This book has a similar format that’s broken down secret by secret. Let me show you what I mean.

Here are the first 5 chapters exactly as they appear:

Objective     Coaching objective reality means making sure the performer perceives his or her skill level as close to reality as possible. Most middle-class thinkers are mildly to extremely delusional regarding their career skills, work ethic, attitude, goals, etc. This delusion interferes with taking your charge to the next level. This is a serious issue especially as it relates to skill level. A salesperson who believes she is world class will continue to make excuses and blame others as she continues to manifest middle-class results. She will remain confounded and excuse prone until a world-class coach steps in and coaches her into objective reality.                               Have a one-on-one discussion and pore over her sales results. Ask her to explain the reasons her numbers are not satisfactory, and get all of the excuses on the table so you know exactly what she’s thinking. If she doesn’t make excuses and accepts full responsibility, you are talking to a world-class thinker.                       If you improved your sales skills, would you get better results? If so, by how much? What would it take to improve your sales skills? Are you confident enough in your ability to improve to sign your name to it?                       I’m a world-class performer (when their results show otherwise) World-class results are more about luck than skill World-class results are pie in the sky                       My results are the true measure of my level of thinking I am responsible for my results When I become a better performer, I will get better results                       Are the results I expect you to get really impossible, or are they just impossible for you? If you really believe you’re a world-class performer, how come your results don’t show it? Are your habits, actions and behaviors congruent with the size and scope of your vision?                       How can I help you bridge the gap between the results you need to achieve and the results you’re currently getting? What action steps can you take in the next 90 days to move you closer to the results I need you to get? What benchmarks can we set to indicate you’re on the right track?                           Coaching the Upgrade     Challenge her beliefs and ask her to prove they’re true. Soften your words with the right brain creative, and be candid and direct with the left brain analytical. Use this Dr. Jekyll/Mr. Hyde coaching approach to tailor the coaching tool to the personality style of the performer.                                 Final Thought     The cornerstone of the mental toughness coaching process is simple: Identify the performer’s core beliefs−what he or she “knows” to be fact−and then coach around upgrading the beliefs that are holding the performer back.

 

 

“If you’re serious about moving to the next level and coaching your students to world-class success, invest $37 now and learn the process it took me 24 years to assemble.”

I hope you will decide to study this book and use it as your roadmap to million dollar coaching.

 

To your coaching success!

Steve Siebold, CSP, CPCS

P.S. Don’t forget this is a ‘companion book’. You’ll need the 177 Mental Toughness Secrets of the World-Class book in addition to this coaching book in order to understand the process and make sense of the strategies. You can order it at www.mentaltoughnesssecrets.com

P.P.S. Visit the Mental Toughness Audio/Video Blog and give us your comments. www.mentaltoughnessblog.com

2500 Quantum Lakes Drive Suite 203• Boynton Beach • Florida 33426 USA.
Phone: 561-733-9078 • Fax: 561-853-2199
Copyright © 2008 Gove Siebold Group Inc. All rights reserved.
Website Maintained & Designed by Gove-Siebold Group